This full-day workshop from The Health Communication Unit in partnership with Health Nexus will explore new media. Nancy Dubois and Robyn Kalda will share and discuss information and ideas about a wide range of new media tools that can help make your health promotion work more effective, easier, and possibly even more fun. Have you ever wondered about blogs, wikis, YouTube, FaceBook, instant messaging, SurveyMonkey, online conferencing, or Google's wide array of online tools? Have you never heard of any of these? Have you used one or more of these tools and have ideas to share? However great or little your experience with new media, this session is for you.
The session will be held in a computer lab to allow hands-on experimentation with some of the tools. There will be a dual focus for this application: internal communication for the organization and external communication to segmented public populations.
Who should attend?
This workshop is intended for Health Unit staff who see potential in using virtual media to communicate internally with other staff, and/or externally with intended program populations.
Overview of New Media
Social Media - also called New Media
A Tour of Examples
See also the Examples sections in many of the Tools list tools.
Concerns and Barriers
- Need to go back and use it RIGHT AWAY before it becomes a blur
- Feedback, buy-in, etc. is more of an unknown -- evaluation issues vs. use of normal/previous work
- Limitations of online interactions -- no body language etc. -- human element can be lost
- Creating a culture of acceptance and understanding -- recognizing these things are coming, need to understand and accept them and make them part of our work. It's how we manage it as an organization to overcome challenges.
- Generational differences -- if public health is not using these tools we will miss a huge audience
- Reality of technical capacity limitations
- For the people that work in the health unit there are generational differences too -- older workers may struggle more, need to take more time to learn and get comfortable -- hard sometimes to justify that time investment (look into mentoring system perhaps)
- Used to being experts on things -- Web2.0 dialogue disrupts this, allows more challenge from clients/respondents. Requires more persuasion, pros/cons approach, listening skills.
- Peterborough has a somewhat older population than average -- about 18% are 65+ vs about 13% in Ontario generally; the average age is about 40 vs about 37 in Ontario generally
- Manufacturing is big: GM, Quaker, etc.
- Trent University & Sir Sanford Fleming College provide a significant population of younger people
- Central East LHIN current priorities are Seamless Care for Seniors, Mental Health and Addictions, Chronic Disease Prevention and Management and Wait Times and Critical Care.
- An older population isn't a reason to avoid social media. This Internet-use data from Statistics Canada demonstrates increased usage rates in all age groups:
- In 2007, 96% of persons aged 16 to 24 went online, more than three times the 29% among seniors aged 65 and older. However, Internet use increased among all age groups since 2005.
- E-mail and general browsing continued to be the most popular online activities from home. The web remained popular for finding government or health information and making travel arrangements. And many Canadians also used it for banking, paying bills and ordering goods or services.
- However, survey data show that more Canadians are participating in additional activities.
- For example, one-fifth (20%) of home Internet users reported contributing content by posting images, writing blogs, or participating in discussion groups. Of these people, over one-half were under the age of 30.
- Some 50% of home Internet users used an instant messenger during 2007. Again, relatively more young Canadians reported going online for this reason.
Privacy, Security, and Credibility
A Note about YouTube
Apparently YouTube is blocked within many health unit offices. There are YouTube videos embedded within this wiki; I apologize if you can't access them. I can't switch to an alternative source for the videos as the wiki software doesn't currently handle embedding from most other video services. Over time I will add direct links to other sources for the videos, where they exist.
Tools Applied to this Workshop
- Nov 3 workshop evaluation survey on SurveyMonkey
- Video conferencing from home
- Google Docs - sharing - school health nutritionists in other health units
- Facebook & other communication tools - invite local workplaces, use it as a network tool
- Delicious - sharing bookmarks with others
- Facebook as a way to focus on communities and advocate certain topics
- Google Docs for coalitions, people you meet with, developing things and getting feedback between or instead of meetings
- Spatial data re income and social determinants -- explore what Google Maps can offer
- Working on a community piece with other people working on workplace issues -- delicious, wiki to share materials
- Youth summit - using blog with youth to get ideas about what they'd like to see. Also engaging them in unconventional ways -- photovoice/Flickr e.g. -- to draw them in and get their feedback
- Prenatal classes - podcasts? Possibly as a homework piece to save class time for skill-building and discussion instead.
- SurveyMonkey - preliminary needs assessment - sexual health ed strategy for high schools
- Blogs as an opportunity to engage clients - everyone has different ideas about what works for them (e.g. quitting smoking) - real life stories about what works
- YouTube for resources e.g. on handwashing in schools
- Blog as a way to tell people what we've done but also to create community between events
- Stroke prevention work which is similar to 2 other health units -- Google Docs and other sharing of information between.
- Blogs or forums for coalitions - as one-stop point of information
- SurveyMonkey - repro health strategies in 2ary schools
- All these things at some point (in IT) as well as helping staff incorporate things day to day - usernames and passwords can make you nuts -- put them all in a file, password protect it if you want. Prevents struggling to remember.
- Postpartum support group - Facebook may provide an opportunity to stay connected after the class (community of practice)
- Google Docs to collaborate with other health units
- Wikis and blogs - communicating with participants, being better organized ahead of time - provides a more time-sensitive way of communicating with and organizing people
- Quite a few from communications perspective -- RSS for media releases, YouTube, etc.
- Google Docs - agendas, position statements, operational plans
- Creating an health promotion community across two office sites - something to create a common "brain bank" between the sites
- Google Docs, surveyMonkey, photovoice
- YouTube for nutrition promotion - find out what's already there
How can I keep up?
- Common Craft - Explanations in Plain English are wonderful short videos mostly on new technologies. If something's new and big, probably they'll do a video on it. I highly recommend them. You'll see many links to specific videos throughout this wiki.
- Twine is a more interest-based way to explore what's out there.